Tag: counterculture

What’s the deal with the “He Gets Us” campaign?

Like running into an old friend at the supermarket, I was delighted to see that the “He Gets Us” campaign ran another commercial during this year’s Super Bowl.

You wouldn’t think the campaign would continue to stir controversy, but it does. Sometimes, the mere existence of something can ruffle feathers.

When the “He Gets Us” campaign ran its first Super Bowl commercial two years ago, the controversy stemmed mostly from atheistic and anti-Christian groups prior to the Super Bowl. Their concern was that a game that celebrates achievement, pride, gluttony and pleasure would be ruined by a religious message.

That they got was this ad instead:

Something interesting happened after that. The dissenting voices of atheism and the anti-Christian communities died down, and voices of opposition rose from within Christianity itself.

The campaign was ridiculed for departing from mainstream Christianity, with many claiming it was theologically shallow and didn’t proclaim any real truth from the Bible.

Then, He Gets Us rattled the cages again in 2024 with this message:

The message that provoked response in this ad was the depictions of Christians, preachers, and the so-called good people of the world washing the feet of people who are living in sin. You see the feet of pro-abortion activists being washed outside an abortion clinic, of illegal immigrants feet being washed, while at the same time foot washings being shared between people of different races and people who obviously would be at odds with each other.

The commercial closed out with the caption that Jesus didn’t teach hate, He washed feet. This ad drew criticism, with opponents saying that Jesus did not merely go around washing feet, but that the foot-washing was performed on His disciples to teach them humility.

This discussion brought to light the central point of conflict between the He Gets Us campaign (funded heavily by Hobby Lobby owner David Green) and Christian fundamentalists. That point of conflict is this: The He Gets Us campaign lacks theological depth, drifts from what the Bible actually says about Jesus, and fails to present the plan of salvation.

If we’re being honest, those criticisms are not without merit. The question is, however, does that make the He Gets Us campaign bad?

Let’s consider that question with this story in mind.

Imagine there is a lady in your church. Let’s give her a name. She’s going to be Miss Martha.

Miss Martha is an 80-year-old widow who attends church faithfully, serves in the ladies auxiliary, and has a special pecan pie recipe that has become a staple of the church potluck dinners.

After church last Sunday, Miss Martha went to lunch at the local Kentucky Fried Chicken. As she ordered her food and paid, she noticed the unmistakable presence of a baby bump in her cashier’s abdomen.

Miss Martha asked when she was due, and how much she looked forward being a mother. The conversation was friendly, and Miss Martha learned a little about her new cashier friend.

Miss Martha then told the young woman, “I know you have to work a lot of Sundays, but if you get the chance, we’d love to have you at church next Sunday.”

Maybe Miss Martha invited the young woman to evening service, or Wednesday night prayer meeting. All would be typical in such a conversation.

Now, the question about Miss Martha’s interaction with the KFC cashier is this, “Did Miss Martha do a bad thing by holding the conversation with the young woman, inviting her to church, without presenting the Gospel to her or having a deeper Biblical discussion with her?”

Some would say yes. I think Ray Comfort may have some words to say about that.

However, I disagree.

It’s never a bad thing to have a conversation with someone, to express to someone that they have value and are loved, to issue an invitation to church, and to create an opportunity for someone to consider their faith and Spiritual condition. I believe if we actually took an interest in people, got to know them, and connected with them in an authentic way that was not merely for the purpose of notching a conversion on our belt, I think we may see some better results.

The mission of the commercial campaign for “He Gets Us” is not to place Gospel-centered content in a secular entertainment setting. (That’s actually something I aspire to.)

The purpose of the He Gets Us campaign is to snag the attention of those who are lost and are not considering Spiritual things, and get them thinking. It’s about presenting a side of Christianity that recognizes the brokenness of life, the differences in our backgrounds, and our propensity for conflict, but wants to work through that to find healing.

And while I whole-heartedly agree that the Gospel is absolutely essential to accomplishing that goal, and that deeper theological discussions must take place to bring salvation and transformation into the lives of the lost, I would be remiss if I didn’t relay the fact that the He Gets Us campaign does exactly that.

Take Miss Martha for instance. Suppose she comes back to KFC next week, meets the same cashier, has another light-hearted, pleasant conversation with her, and learns more about her. Maybe this continues for a few weeks. Maybe the baby is born, and the young cashier shows Miss Martha pictures.

Suppose Miss Martha takes the young woman one of her popular pecan pies, and maybe they meet outside of KFC for once. Maybe Miss Martha mentors the young woman, and ultimately takes her to church one day. What could happen?

Hopefully, if Miss Martha goes to a good church, that young woman will hear the Gospel, solid Bible teaching, and be saved and converted.

The He Gets Us campaign works the same way. It seeks to engage people who are not engaged Spiritually, ascribing value to them and proclaiming that they are loved. At the end of every commercial and YouTube video, there is a Web address. If you go to that Web address, you will find Bible teaching and content that steers you toward the Gospel. And, while you may not find that content to be deep enough or theological enough, it does provide the opportunity to connect with a Bible mentor, or counselor, via text, phone or email.

And here’s the best part. These mentors are not located in a call center in Oklahoma. They are in your hometown.

It’s true. Local pastors and Bible teachers can register with the site, and if someone from their area is wanting to be connected with a real person, He Gets Us connects the pastor with the seeker, thereby facilitating the teaching of the Gospel and deeper Bible content. Discipleship can then begin at that point, and the seeker can be connected and plugged in to a local church.

Is this the most economical way to do this? Is it efficient? Does it work?

I don’t know. I will say, having read two of David Green’s books, he doesn’t have much patience for things that do not work. To answer that question, we’d have to see the ledgers and the data that He Gets Us would keep concerning their reach and conversions. I’m not holding my breath that they’re going to make that public any time soon.

I will say, that having a business and marketing background, I can see how it would all come down to numbers.

One Super Bowl ad will cost about $7 million. That ad will reach about 125 million viewers. The cost per thousand on that one ad is $56. This is almost twice the cost of a Roku ad, which typically sells for $30 per 1,000 viewers, and almost six times the cost of a radio ad, which usually runs about $10 per 1,000 listeners. It’s expensive, but there’s added value in the fact that you are reaching the multitude simultaneously, something nearly impossible in other media.

Now, let’s suppose that only 1/2 of a percent actually go to the website. That’s 625,000 visitors to the He Gets Us website. If only 1/2 of a percent reach out to a local pastor, that’s 3,125 solid Gospel conversations that can take place. If only 1/3 of those result in a profession of faith, you have approximately 1,000 souls saved, on a $7 million investment made from the excesses of billionaire businessmen.

We don’t put a dollar figure on the cost of seeing a soul saved. But, if we calculated the amount spent per soul saved, it would come out to $7,000.

I realize this type of analysis may be a little provocative. I don’t intend to be provocative. But, I will say that many of my church’s outreach efforts were not near as fiscally efficient as that.

None of this means that you have to like the He Gets Us campaign, and it certainly does not mean that this is the best way to do evangelism. However, I hope this adds understanding of what is happening and puts some context on the commercials you see on TV.

Furthermore, I hope this motivates you and inspires you to find ways you can engage people in your community who are not currently being engaged with the Gospel.

May God bless you as you serve Him.

I’m adding the Be Childlike ad because I like it:

The Jesus Revolution

The more things change, the more they stay the same. Seriously, listen to any Billy Graham sermon from the 1970s, or any J. Vernon McGee sermon from the 1960s, and you will find the same issues being addressed from the pulpit.

The breakdown of the family, the rise in sin and immorality, an up and coming generation that seems unreachable, with a lifestyle and value system that seems incomprehensible, a deeply divided country, civil unrest, economic uncertainty, and foreign threats… these are all issues that plagued our country back then, and they are issues that haunt us now.

The upcoming film, Jesus Revolution, depicts how the ministries of Chuck Smith and Greg Laurie were revolutionized by the introduction of Lonnie Frisbee. Smith is depicted as struggling to establish Calvary Chapel in California as a Biblical-centered congregation, who struggles to understand the hippie movement of the 1960s. Smith then meets Frisbee, who encourages him to engage the marginalized youth and preach the Gospel to them.

History records what followed as The Jesus Movement, recorded by Greg Laurie in his book Jesus Revolution. There was a revival among the Hippie communities of California, which sparked a new wave of evangelism and worship music. The result was countless converts, the rise of Calvary Chapel as we know it today, and contemporary Christian worship music.

Jesus Revolution is a film based on a true story, it is not a documentary. How the film will tackle the controversies surrounding Smith’s ministry, Calvary Chapel, and Frisbee’s issues with sin have yet to be seen. All are worthy of discussion as we come to a fuller understanding of God’s grace and redemption.

However, the theme of the movie appears to be how the Gospel of Jesus Christ is exactly what our dark and deeply divided nation needs to hear, and if we are willing to reach out to those whom we fear or don’t understand with the Gospel, souls will be saved and lives will be changed.

In essence, if the church of God will re-center itself on the Gospel and return to the mission of God, which is the preaching of that Gospel throughout the world, who knows what kind of revival we may see in our day.

Like our forerunners in the 1960s, we face a rise in sin and immorality, a rise in Godlessness, a rise in darkness and division, with an up and coming generation with a lifestyle and values system that scares the very generation that brought us the hippie movement.

Our options are simple. We can, like Kelsey Grammer’s depiction of Chuck Smith early in the film, sit back on our couches and complain about the direction of society. Or, we can, like Jonathan Roumie’s depiction of Lonnie Frisbee, reach out into that darkness with the light of the Gospel and show a lost generation that God’s door is open to those who repent and believe.

My prayer is that we do the latter, which is why I am excited about this film. I hope it inspires our current generation of churches, and a new generation of churches to truly commit to, and do, the Great Commission.

Obey God and do as you please

Pete_Seeger2_-_6-16-07_Photo_by_Anthony_Pepitone — Photo by Anthony Pepitone

Pete Seeger is probably the most influential man whose name you probably have never heard. A social activist of the 1960s, he wrote songs promoting environmentalism, civil rights, the counterculture, and songs opposing the Vietnam War.

He popularized the song, “We Shall Overcome,” which became the anthem for the Civil Rights Movement, and his song “Turn, Turn, Turn (To Everything There is a Season)” became a major hit for the Byrds, and a musical standard for the 1960s.

The song, “Turn, Turn, Turn,” was taken almost verbatim from Ecclesiastes 3 in the King James Bible. The song itself was used as an anthem to call for an end to the Vietnam War, with the final line stating, “a time for peace, I swear it’s not too late.” Those who listen to the song can find themselves transported to a peaceful state of mind, relaxing and just enjoying the moment.

The irony of “Turn, Turn, Turn” is that Seeger rejected the Bible as scripture. He did not believe the Bible is God’s word, and he thought much of the book was a collection of folk tales and poetry. In an interview with Paul Zollo, which later appeared in the book, Songwriters on Songwriting, Seeger discussed his views on the Bible:

I don’t read the Bible that often. I leaf through it occasionally and I’m amazed by the foolishness at times and the wisdom at other times. I call it the greatest book of folklore ever given. Not that there isn’t a lot of wisdom in it. You can trace the history of people poetically.

Ironically, Seeger’s biggest hit came by setting music to the wisdom of Solomon in Ecclesiastes 3. The idea came after Seeger’s publisher complained that he was unable to sell the protest songs which he was writing. Seeger, a social activist at heart, put the music to the scripture, hoping that the publisher would hear a Top-40 hit, and that the listeners would hear a call for peace.

Further irony is that a song that became an anthem for peace in the 1960s also proclaimed there was a time for war, a time to kill, a time to hate, and a time to cast away stones. Also, there was a time for peace, a time to heal, a time to love and a time to gather stones together.

The opening lines say it all, “To every thing there is a season, and a time for every purpose under heaven.”

Seeger rejected the Bible as God’s word, and as such rejected the one who could put more power into those lyrics than David Crosby or Roger McGuinn ever could.

Ecclesiastes is a popular book among atheists and agnostics because of its seemingly humanistic approach to life. In many places, the book claims that life is empty, and none of man’s works will last for eternity. Therefore, one should simply enjoy the simple pleasures of life and the fruit of his labor. That approach to Ecclesiastes is extremely dangerous, because it plays right into the error that the writer was warning against.

Taken in its context, words of wisdom from a King who wanted his people to live with the enlightenment of the Lord’s wisdom, Ecclesiastes teaches that life outside of God’s presence is empty. It’s pointless. It is temporary and the struggles of life are futile.

The lesson in all this is that God is in control, and there is nothing we can do to add to, or to take away from, the plan that He is working on this Earth. Therefore, we should be content to live with the blessings God has given us, to learn the purpose of the seasons of life we endure, and to obey and reverence God.

Furthermore, we should eat and drink, and enjoy the good of all our labor, for it is the gift of God (Ecclesiastes 3:13). While we do that, we should give thanksgiving to God for that gift.

Or as one theologian put it, “Obey God and do as you please.”

Had Seeger understood this concept, he would not only have seen that the wars, conflicts, and times of peace and prosperity served God’s purpose, but he still would have been free to pursue his social agenda of equal rights and preserving God’s creation. Instead, he will be mildly remembered as the man behind a happy little ditty from the 1960s.

God created you with a purpose. Ephesians 2:10 says that we are created in Christ Jesus unto good works which God before ordained that we should walk in them. In giving us that purpose, he gave us passion for that purpose and the talent to pursue it. Do not separate your spiritual/church life from your daily life. The whole of your persona was built in when God formed you in the womb.