Tag: Social Media

Not because it’s right, but because it’s trending

Hullywod-Sign-broken
Photo: Bob Beecher

I was on the phone with a publicist for a movie production taking place in Texas.

“This is big,” she said. “Oprah has reviewed our script, decided she likes it, so the film will be produced by The Weinstein Company.”

Back when this conversation took place, The Weinstein Company was nothing more than a “W” logo that flashed on the screen at the beginning of a movie trailer or at the end of the movie credits. I didn’t know who they were or what they did. I did know who Oprah was, and I thought it was really cool that she had taken on this particular project.

There’s a lot with which I disagree with Oprah. I think her daytime TV talk show is overly emotional. Her politics lean left, mine lean way right. I still haven’t forgiven her for thrusting Dr. Phil upon us. Then again, I can blame the Texas beef industry for that. Had they never sued her over her show on “Mad Cow” disease, she’d have never gone to court in Amarillo, and would have never met Dr. Phil.

On the other hand, I have to respect a woman who went from absolute poverty to the billionaire she is today. She accomplished her success through hard work, good decisions, and by creating a product that, even if I don’t like it, is adored by millions.

Still, her speech at the Golden Globes the other night went all over me. While I agree with the message she spoke, I wondered how she must have felt delivering the message.

I don’t think Oprah engaged in inappropriate behavior with Harvey Weinstein. She has too much dignity and class. I don’t think she knowingly helped him, or was complicit in any specific encounter he had. She has a moral compass.

Yet, everyone in Hollywood, Oprah included, knew what Harvey Weinstein was. Go back and look at the Seth McFarlane joke on YouTube. Read or watch the jokes about the entertainment industry, and how Hollywood execs, including Weinstein, behaved themselves. What was going on was common knowledge, and had even become the punchline of a twisted cultural joke.

So, when she stood on stage and proclaimed that a new day was coming when powerful men would no longer be able to prey on young ladies, I couldn’t help but think, “Why haven’t you said anything before now?”

As long as getting along with Harvey Weinstein was good business, Oprah did it. Now that Weinstein has been revealed to be the pervert that he is, good business dictates criticism of him and the entertainment industry that allowed him to thrive.

But that’s all it is. Good business. Oprah’s speech, and the “Time’s Up” pins worn to the Golden Globes amount to nothing more than a social media post designed to get page views because the right hashtag was used. And therein lies the problem.

Our culture has become one of “hashtag activism.” You don’t actually do anything, you just post about it, and people congratulate you on your compassion for being able to type 140-280 characters.

When you log onto Facebook, look in the right-hand margin. You’ll notice a few topics that Facebook says is trending. On Twitter, that list is to the left. Make any post, add a hashtag that aligns with the word or phrase that is trending, and presto! Page views, comments, likes and shares.

When Weinstein’s accusers came out, the #MeToo hashtag began to trend. When that happened, accusations came out against multiple Hollywood celebrities and executives. Justice for sexual harassment victims trended, which is why Hollywood added the #TimesUp pins, and Oprah gave her speech. They are merely following the social trend.

Next year, this will all be forgotten, and another social cause, environmental cause, or political cause will take its place. Hopefully, more will have been accomplished than a few elite personalities going viral on social media.

In the meantime, Oprah can bring about a lot of healing, to her industry and reputation, by apologizing for her associations with Weinstein and vowing to create an entertainment industry where young ladies will be able to sell their talents, not their bodies.