Tag: Love

Breaking down the #HeGetsUs campaign

Easily the most talked about, and most controversial commercial during the Super Bowl was a product of the #HeGetUs campaign. The marquee ad, entitled, “Love Your Enemies,” ran during the second half, as all the parties would have settled into the game and begun contemplating who would emerge as winner.

As you can see above, the ad featured 60 seconds of photos of conflict underlied by a soulful bluesy song by John “The Ragin’ Cajun” Jones called “I’m Only Human After All.”

The most controversial aspects of the ad are hard to determine. The fact that an organization is running ads to promote Jesus proved to be in and of itself controversial, as pundits across the spectrum questioned whether Jesus would have bought a Super Bowl ad, and whether the money could’ve been better spent feeding the poor.

While the Bible teaches mercy and benevolence toward the poor, those who have actually read the Bible know that in the New Testament, Jesus set the spread of the Gospel and the making of disciples as the top priority for the churches.

Such criticisms have even led many to call for taxing churches. However, the funds for the ads did not come from churches, but rather came from David Green, founder of Hobby Lobby, who literally made his fortune selling beads to hippies and soccer moms, and who gives half of the profits of Hobby Lobby away every year to organizations who spread the Gospel and provide relief to those in need.

Would Jesus buy a Super Bowl ad? I don’t know. But I do know that He would be pleased His name was proclaimed to millions without the neglect for the poor.

The second point of controversy was the confrontational aspect of the ad. The images of protest and conflict conjured up emotions of rage toward those on opposite sides of the political spectrum from us, then the message blindsided us with “Jesus loved those we hate.”

This message refers back to the words of Christ spoken during the Sermon on the Mount, and echoed by Dr. Martin Luther King, that we are to love our enemies. Love your opponents, and those who work against you.

The objective in loving our enemies is twofold, (1) To identify ourselves as God’s people and (2) to see our enemies redeemed.

This concept goes against our human nature, so we find it offensive. Yet, it’s not only Biblical, it was mandated by the Lord Himself, in the red letters, in the New Testament. There’s no getting around it. We are supposed to love our enemies.

Thus, there was an implied call to repentance in the ad. And that will always draw backlash.

Perhaps the final, and most controversial aspect of the ad was this… that Jesus loves those we hate. We have been conditioned to think that our enemies, our opponents, those different from us, are inherently evil and should be defeated and destroyed.

That is why our political discourse is as inciteful and incendiary as it is today. It’s not enough to defeat your opponent in a debate or in an election, you must also destroy his life so that evil can be vanquished and peace can permeate the world.

This mindset is wrong, because it’s false (opponents need to be won over, not destroyed) and based on a faulty premise. The wrath of man cannot bring the will of God, nor can it generate His peace.

However, when cable news, columnists and talk radio have convinced you that the other side is the embodiment of evil, the idea that Jesus could love them is startling.

Furthermore, if Jesus loves them like He loves me, then could He side with them also? Could Jesus possibly disagree with me?

And those questions drive the faith community, which easily drifts into self-righteousness, crazy.

A Jesus that disagrees with us is a Jesus that we still need to repent and turn toward, whose views we still need to conform ourselves to. And that means that it’s not just those we see as being lost that are being called to repentance, but it’s ourselves also.

That’s a confession too few of us are willing to make. Thus, the controversy surrounding this ad was near universal.

However, that doesn’t mean that the group behind the ad made a mistake. In his book, “Leadership Not By The Book,” David Green discusses the need to be disruptive, to shake things up and get people’s attention.

This ad was definitely disruptive. It broke our conventional thinking into what an evangelistic ad should look and feel like, and it broke cultural norms about who we perceive Christ to be. That forces us to either deny the Gospel, or re-center on who Christ really is and believe the true Gospel.

And because of that, I find the #HeGetsUs campaign to be hitting all the right points.

When the Light shines, darkness scatters

marchonwashington

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”

-Dr. Martin Luther King, Jr.

Few people positively impacted American culture more than Dr. Martin Luther King, Jr. His leadership in the Civil Rights Movement of the 1960s was propelled by his faith, and his understanding that America could not survive under the racial division, animosity and segregation that defined America in the first half of the 20th Century.

If the land of opportunity, the free nation he knew growing up was to survive the test of time, then the cancer of segregation had to be surgically removed. The danger of cancer treatment, however, is that it can often cause as much damage to the body as the cancer itself.

Dr. King understood this. He understood that for America to emerge from the Civil Rights Movement stronger, freer and more prosperous, the Civil Rights Movement had to not only secure freedom and opportunity to the African American community, but also had to foster reconciliation between African Americans and their white counterparts.

You see, one of the biggest hurdles to desegregation in the South was the fear held among many whites that, once equally protected under the law, African Americans would begin to enact Jim Crow style laws against them as a multi-century payback for the sins of the past.

During the 1960s, it was not uncommon to hear someone say, “The day is coming when a white man will be afraid to pump gas.”

And while there was a feudal societal structure in the South, Dr. King understood that the old Confederate caste system could be overturned if he assuaged the fears of middle-class, working voters.  Therefore, he reminded his followers, partners and supporters that “darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.”

Dr. King understood to change the South, he had to change its heart, and that required love.

In a speech given on the subject, Dr. King described the three Greek words used to describe love: eros, which is romantic love, phileo, which is brotherly affectionate love, and agape which describes the self-sacrificial love that regards the need and well-being of the other, rather than self.

This agape love is the love that propelled Christ to the cross to redeem us from sin. And it’s that agape love that Dr. King urged his followers to have toward those who opposed the Civil Rights Movement.

In a sermon entitled, “Love Your Enemies,” preached at Dexter Avenue Baptist Church in Montgomery, Ala., Dr. King taught how love has a redemptive quality to it. Hate destroys. Love redeems.

Even back in 1957, Dr. King had caught the vision of not only eliminating Jim Crow from American society, but seeing America redeemed to the free and open country envisioned in the writings of the Declaration of Independence and the U.S. Constitution. Dr. King did not want to, nor did he advocate, defeating any segment of society. Rather, he envisioned redeeming his adversaries over to his point of view, creating a stronger, unified, just and free United States of America.

Love redeems.

America has had a relapse. The cancer of racism and racial division has returned, and once again a generation has been called upon to treat and remove this cancer.

As we strive toward racial healing, reconciliation and unity, let’s not focus on the sins of the past, nor be distracted by the vitriolic voices that would divide us further. Let’s remember Dr. King’s vision of redeeming our adversaries, as well as each other, through love.

We can do this if we learn to love the sinner, while hating the sin and system he is in. If we speak the truth gently and faithfully, while rejecting responses of anger or violence, we will allow the evil of our day to be revealed for what it is, without clouding the picture with our own indiscretions.

Love your enemies, and do not evil thinking good will come. We’ve been here before, we’ve overcome this challenge before, and we can again. Redemption and reconciliation will come, if we do God’s will.